Customer Loyalty the Virtuous Circle

Employee and customer experience go hand in hand and are reflections of each other. By improving employees' attitudes to the job and the company, you improve their behaviour and their retention. That in turn translates into higher levels of service which naturally generate favourable word of mouth and higher customer loyalty leading to higher sales and profits.

Here at MSA International we have developed MarketVis, a survey and strategy package that we use to enable businesses to identify and understand the key drivers influencing this vital relationship. The key analytics generated using MarketVis provide the foundations for winning Customer Relationship and Loyalty Strategies.

Find out why this Virtuous Circle is so essential for business success by reading the article in business bulletin.